# Lavender

> AI email coach that helps sales emails get replies.

Source: https://trustkite.com/review/lavender/
Last updated: 2026-10-24

## Customer rating

No customer reviews on TrustKite yet.

## About Lavender

Lavender is an AI email coach for sales emails. As you write in Gmail or Outlook, it scores your email and suggests changes to improve reply rates, such as making it shorter, more personal or easier to read on mobile.

It also researches prospects to help personalise messages and offers coaching insights for sales managers. A free plan is available, with paid plans for more features.

## Key facts

- Based in: United States
- Category: AI Sales
- Pricing: Free plan + paid plans
- Available on: Chrome extension, Gmail, Outlook
- Website: lavender.ai

## Key features

- Live email scoring
- Personalisation research
- Mobile preview
- Tone and readability tips
- Team coaching insights

## Best for

- Sales reps
- Founders sending cold emails
- Sales managers

## Alternatives

- [Apollo.io](https://trustkite.com/review/apollo-io/): Sales intelligence and engagement platform with AI prospecting.
- [Clay](https://trustkite.com/review/clay/): Data enrichment and AI research agents for outbound sales.
- [Gong](https://trustkite.com/review/gong/): Revenue intelligence that analyses sales calls and deals.
- [Outreach](https://trustkite.com/review/outreach/): Sales execution platform with AI agents.
- [HubSpot](https://trustkite.com/review/hubspot/): CRM and marketing platform with Breeze AI agents.
- [Salesforce Agentforce](https://trustkite.com/review/salesforce-agentforce/): Salesforce's platform for AI agents across sales and service.

---
TrustKite is an open review platform. Reviews are written by customers and published whether the business likes them or not; businesses cannot pay to remove reviews or change their score.