Invite every customer, not only happy ones
If you use review invitations, send them to all customers in the same way. Do not filter out customers you expect to be unhappy.
Never pay for reviews
Do not offer money, discounts, gifts or contest entries in return for reviews, and never write reviews of your own business or your competitors.
Reply with respect
Replies are public. Thank customers, address problems and explain what you have done. Do not reveal a customer’s personal or order details in a reply.
Report, don’t pressure
If a review breaks our review guidelines, report it. Do not contact reviewers to pressure them into editing or deleting a review.
Consequences
Businesses that break these guidelines may have their profile marked with a warning, lose access to business tools, or both.