15 Best Semrush Alternatives (2026)
Looking for something other than Semrush? Here are 15 other AI Marketing & SEO Tools that do a similar job, with their pricing, platforms and customer scores side by side.
About Semrush
SEO and marketing platform with AI content and visibility tools.
Read Semrush reviews →Quick comparison
| # | Tool | Score | Pricing | Available on |
|---|---|---|---|---|
| – | Semrush (compared) | No reviews yet | Free plan + paid plans | Web |
| 1 | Ahrefs | No reviews yet | – | Web |
| 2 | Surfer | No reviews yet | Paid | Web, Google Docs, WordPress |
| 3 | Frase | No reviews yet | Paid, with a free trial | Web |
| 4 | Clearscope | No reviews yet | Paid | Web, Google Docs, WordPress |
| 5 | MarketMuse | No reviews yet | Free plan + paid plans | Web |
| 6 | Ubersuggest | No reviews yet | Free plan + paid plans | Web, Chrome extension |
| 7 | AdCreative.ai | No reviews yet | Paid, with a free trial | Web |
| 8 | Predis.ai | No reviews yet | Free plan + paid plans | Web, iOS, Android |
| 9 | Buffer | No reviews yet | Free plan + paid plans | Web, iOS, Android |
| 10 | Hootsuite | No reviews yet | Paid, with a free trial | Web, iOS, Android |
| 11 | Mailchimp | No reviews yet | Free plan + paid plans | Web, iOS, Android |
| 12 | Pencil | No reviews yet | – | Web |
| 13 | Taplio | No reviews yet | Paid, with a free trial | Web, Chrome extension |
| 14 | Arcads | No reviews yet | Paid | Web |
| 15 | Creatify | No reviews yet | Free plan + paid plans | Web, API |
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1
Ahrefs
No reviews yet
SEO toolset for backlinks, keywords and AI search visibility.
- Backlink analysis
- Keyword research
- Site audit
- Rank tracking
Best for: SEO specialists, Content marketers, Agencies
-
2
Surfer
No reviews yet Paid
Content optimisation and AI writing for higher Google rankings.
- Content editor with live score
- AI article writer
- Content audit
- Topic research
Best for: Content writers, SEO agencies, Bloggers
-
3
Frase
No reviews yet Paid, with a free trial
AI SEO content briefs and writing.
- SEO content briefs
- Search result analysis
- AI writer
- Content optimisation score
Best for: Content marketers, SEO agencies, Freelance writers
-
4
Clearscope
No reviews yet Paid
Content optimisation for search and AI answers.
- Content grading
- Term and topic suggestions
- Google Docs and WordPress add-ons
- Content inventory and decay alerts
Best for: In-house content teams, Editors, SEO-focused publishers
-
5
MarketMuse
No reviews yet Free plan + paid plans
AI content planning and optimisation for SEO teams.
- Site-wide content inventory
- Topic gap analysis
- Content briefs
- Prioritised content plans
Best for: Publishers, Content strategists, Large content sites
-
6
Ubersuggest
No reviews yet Free plan + paid plans
Keyword research and SEO audits from Neil Patel.
- Keyword ideas and difficulty
- Site audit
- Backlink data
- Competitor analysis
Best for: Small businesses, Bloggers, SEO beginners
-
7
AdCreative.ai
No reviews yet Paid, with a free trial
Generates ad creatives and banners with AI.
- Ad creatives in many sizes
- Ad copy generation
- Performance prediction scores
- Product photoshoots
Best for: Performance marketers, Agencies, E-commerce advertisers
-
8
Predis.ai
No reviews yet Free plan + paid plans
Creates social media posts, carousels and videos with AI.
- AI posts, carousels and videos
- Captions and hashtags
- Brand templates
- Scheduling and calendar
Best for: Small businesses, Social media managers, E-commerce brands
-
9
Buffer
No reviews yet Free plan + paid plans
Social media scheduling with an AI assistant for posts.
- Schedule posts to many networks
- AI Assistant for writing posts
- Analytics
- Engagement inbox
Best for: Small businesses, Creators, Small marketing teams
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10
Hootsuite
No reviews yet Paid, with a free trial
Social media management with OwlyWriter AI.
- Scheduling across networks
- OwlyWriter AI
- Unified social inbox
- Social listening
Best for: Marketing teams, Agencies, Larger organisations
-
11
Mailchimp
No reviews yet Free plan + paid plans
Email marketing with AI content and send-time optimisation.
- Email campaigns and newsletters
- Marketing automation
- AI content and subject lines
- Send-time optimisation
Best for: Small businesses, Online stores, Newsletter creators
-
12
Pencil
No reviews yet
Generates and tests ad creatives with AI.
- AI image and video ads
- Performance predictions
- Brand asset library
- Ad account integrations
Best for: Brands running paid social, Creative agencies, Performance marketers
-
13
Taplio
No reviews yet Paid, with a free trial
AI tool for writing and growing on LinkedIn.
- AI LinkedIn post writing
- Viral post library
- Scheduling
- Analytics
Best for: Founders, Consultants and coaches, LinkedIn creators
-
14
Arcads
No reviews yet Paid
Creates UGC-style video ads with AI actors.
- UGC-style video ads
- Library of AI actors
- Script generation
- Many languages
Best for: E-commerce brands, Performance marketers, Mobile app advertisers
-
15
Creatify
No reviews yet Free plan + paid plans
Turns product links into video ads with AI avatars.
- Product URL to video ad
- AI avatars and voiceovers
- Batch variations
- Custom avatars
Best for: E-commerce brands, Agencies, Dropshippers and marketers
Questions
What are the best Semrush Alternatives?
Based on customer scores on TrustKite, the top picks right now are Ahrefs, Surfer and Frase. The order updates automatically as new reviews come in.
Are any of them free?
6 of the 15 tools on this list have a free plan or are free to use.
What is the best alternative to Semrush?
The highest-ranked alternatives to Semrush on TrustKite are Ahrefs, Surfer and Frase. The right choice depends on your budget, the platforms you use and the features you need, which are compared in the table above.
How is this list ranked?
Tools are ordered by their TrustKite score, which comes only from published customer reviews and is adjusted so a single review cannot put a new tool on top. Tools without reviews yet are listed by how widely used they are. No company can pay to be included or to rank higher.